Growing up, my parents told me is wasn’t important to be popular. Shows what they know! Having a well-liked Facebook page is a great way to gain major brand exposure, cultivate relationships, and communicate with a targeted audience.
Raise Your Visibility
What exactly happens when someone “likes” your business’s Facebook page?
Let’s look at an example. I personally am a big fan of kettle corn from a company called Popcorn, Indiana. If I “like” their page, here’s what shows up on my personal profile’s wall and in my news feed:
It won’t be...